Landing Page Design / Wireframe Tools

Lately we have been tasked to increase conversions (registration leads) in one of our project websites. While conversion rate optimization (CRO) is still a new skill for me, I love working towards achieving meaningful goal conversions.

One of the major phases for CRO is the landing page optimization.

Although I’m not a designer myself, part of my work is to come up with landing page sketches / ideas for the project. And it is always great to have powerful tools at your disposal.

Let me give you a rundown of my favorite tools that I’ve used in landing page design / wireframing:

1. Unbounce – Unbounce.Com may be the best landing page solutions out there. They offer you optimization solutions in 4 major steps:
   • Build a landing page
   • Publish It
   • Drive Traffic
   • Test & Optimize

   It seems that the guys behind Unbounce.Com have done their homework in identifying the right solutions for landing page optimization requirements. They’re main objective is for you to launch landing pages without the IT guys.

   What I like: WYSIWYG Landing Page Editor and Landing Page Templates. If you’re still new with landing page optimization, the templates at Unbounce.Com can give you a jumpstart. These templates have been formulated to come up with ready-made best practice templates including: simple lead generation templates, pre-launch lead generation template, and business consultant lead generation templates.

2. iPlotz – This was the first web wireframe tool I used when I started on landing page optimization. I found it quite impressive especially with its straightforward interface and with its drag-and-drop functionality. What it lacks though is an on-screen comments section for designers’ reference for any feedback on the initial drafts.What I Like: iPhone application elements – iPlotz will prove to be useful especially for those optimizing for mobile applications or mobile websites.
3. MockingBird – GoMockingBird is one of those feel good tools that you’d love to have. It’s clean, easy to use, and multi-functional. Although it’s still in its beta stage, GoMockingBird promises you an efficient wireframing toolWhat I Like – Interlinking multi-page mockups which allow you to create a an entire website with the ability of modifying elements here and there easily.
4. MortenJust.Com’s Wireframe Kit for Google Drawings – This is a cool wireframe kit made by Morten Just of Denmark, who works for Vodafone as a user experience guy. Basically he used the latest addition of Google Docs, Google Drawings, and created a few diagrams and some wireframing elements for you to use.What I Like: Morten Just shares it on a public folder of his Google Docs and you can save a copy of his different modules for you to sketch your page designs. Another bonus is the updated wireframe stencils for iPhone.

I’m sure there are several other excellent wireframe tools out there which you can use. It all depends on what features are you most comfortable with using.

If you have other kick-ass tools you want to be featured on this article, send me a note at info [at] saktoseo [dot] com and I’ll gladly update this post from time to time.

Landing Page Design / Wireframe Tools is a post from: Small Business SEO Tips – SaktoSEO